Karinna Nobbs

Fashion Futurist + Affiliate Professor

Karinna started her career as a visual merchandiser, moving into academia when she realised how addictive researching and teaching about fashion could be. During her 15 year full time academic career she has taught in more than 25 institutions, spoken at 87 conferences, across 19 countries, to audiences as intimate as 3 to as intimidating as 3000.

A published researcher and author, her knowledge ranges from retail and branding to communication and consumer behaviour as applied to the fashion, beauty and luxury sectors. She currently lectures at London College of Fashion, the Antwerp School of Management, ESA, Istituto Marangoni and Hyper Island and was awarded an affiliate Professorship at ESCP Europe in 2018 where she teaches Innovation and Trends.

Fashion is an industry which completely fascinates her, as its dynamic, unpredictable and global nature mean it is an intriguing challenge, both to understand and research. Similarly, future consciousness, the digitalisation of our economy and our lifestyles, and its relationship to fashion is another subject of passionate investigation.

Karinna has successfully migrated her knowledge and skills from academia into a portfolio career and since 2017 she has worked alongside agencies like Holition, Sunshine and Wednesday, media brands like the Business of Fashion, Decoded Fashion and Frieze and luxury brands including La Prairie, The Vampire’s Wife and Swear London.

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